Reflective Apparel

Increase site traffic, create a usable and compelling online catalog and provide a means to allow custom branded catalogs for large corporate clients. These were the requirements brought to Orange Star by the Reflective Apparel Factory.

Rich and Sally Boven, have created their own line of high quality reflective clothing called Visibility Enhanced Apparel™, or VEA™. Their goal was to establish themselves as experts not only on the products available to the industries that consume reflective safety clothing, but to also share valuable information about ANSI standards that govern those industries.

Orange Star designed and built this website using the VirtueMart Shopping Cart with a custom piece of functionality that allows them to create custom one-off product offerings with special pricing and payment options all protected by SSL secured password authentication.

Additionally, Orange Star worked with the client to define SEO keyword rich copy and has, since launching the site in November of 2008, increased site traffic by 150%.

www.reflectiveapparel.com