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Portfolio - Print Media & Advertising

IFC Seoul — Brochure

Orange Star worked with AIG Global Real Estate to design and produce this bilingual brochure (English/Korean) for The International Finance Centre (IFC) Seoul.

IFC is a sophisticated development at the heart of one of Asia's most vibrant economies and joins a select circle of global landmark destinations including New York's Rockefeller Center and London's Canary Wharf. AIG Global Real Estate is a world leader in environmentally sustainable development and design, with its projects receiving recognition from the U.S. Green Building Council, The Sierra Club, the U.S. Environmental Protection Agency, and Audubon International.

Jodi Hersh created a world-class bilingual brochure for a major international conference in Asia. Her creativity was not just apparent in the design: her resourcefulness and imagination helped us to leverage limited resources and to meet inflexible deadlines, and she was the force behind this high-level piece from start to finish. In particular, I appreciated Jodi's responsiveness and logistical leadership throughout the process. Our senior management and our international clients were delighted with the result, and the brochure raised the bar for all future collateral pertaining to this project.
~ Lauren K. Day, AIG Global Real Estate Investment Corp.

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