I was recently asked by writer Kate Siegel to contribute my thoughts on DIY vs. Professional logo design for her article in the 2010 Oz Creative Index.  Kate wrote an excellent article on the subject — definitely worth a read.  The Creative Index is Oz Magazine's most popular issue annually, so pick one up quickly because they are sure to run out.  It can also be viewed online (see pp 32-35). For more info about Oz Magazine, visit www.ozonline.tv.