I already have a website, do I need a Facebook page, too?

YES, and here's why:

• Facebook pages are public Facebook profiles for businesses/organizations that enable you to connect and engage with people (your "Fans") and spread your reach to their friends. Your Fans become brand advocates.
• It's viral — when Fans interact with your Facebook Page, messages linking to your Page can go to their friends via "News Feed." As these friends interact with your Page, News Feed notifes their friends, and so on and so on.
• Facebook Pages enable you to eaasily engage fans with rich media — video, pictures, events, coupons, etc.
• Facebook Pages increase your website's SEO (Facebook pages are indexed by search engines and usually rank high because of Facebook's popularity; links back to your site from your Facebook Page can boost your site's ranking)

Facebook Statistics as of 5/11/10
(source: www.facebook.com/press/info.php?statistics)

• More than 400 million active users
• 50% of our active users log on to Facebook in any given day
• Average user has 130 friends
• People spend over 500 billion minutes per month on Facebook
• There are over 160 million objects that people interact with (pages, groups and events)
• Average user is connected to 60 pages, groups and events
• Average user creates 70 pieces of content each month
• More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month

What is a custom designed Facebook page and why do I need one?

Most Facebook Pages all look the same. Custom Designed Facebook Pages set you apart from the rest and enable you to provide a more branded experience to your Page's visitors. With custom tabs and we can control what user sees when first visiting your Facebook Page.

The primary goal of a Facebook Page is to convert viewers to Fans — which means they have given you permission to market to them and their friends. By having a visually engaging custom tab as your landing page, you are increasing your odds of success, of converting viewers to "Fans." With multiple custom tabs you can feature things like your Services, Featured Product(s) Blog, Twitter Feed, YouTube channel, etc.

Further, as I've already explained, a Facebook Page can increase your website's SEO — so creating a cutom tab that is well optimized in terms of keywords and links to your website content can actually further increase your website's search ranking.

We can help

Orange Star can design and implement your custom Facebook Page and help you craft a social marketing strategy to engage with your fans and followers. If you’re interested in learning more, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 404-377-2555.