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April 16, 2012
Outbound marketing via phone and text, broadcasts and surveys generates inbound leads Over coffee with Kashi Seghal from Gigabark Broadcast Solutions, I learned about how non-profits, retailers, SMBs, schools, clubs and associations, political orgs and legislators and others are successfully ...
 
August 31, 2010
My clients are often looking for unique ways of spreading their brand awareness without breaking the bank.  As most everyone is already aware, your logo and message can be printed or embroidered on everything from polo shirts, t-shirts and jackets to coffee mugs, keychains and zippers and most anything else you can think of.  Been there, don...
 
July 26, 2010
  Ok, you built it and they have come.  Now what? You have less than two seconds to interest a visitor and get them to do whatever you want them to do (click for more information, sign up for e-mail notices, purchase a product, etc.).   A landing page is a web page created for the specific purpose of driving the user toward some ...
 
July 5, 2010
I was recently asked by writer Kate Siegel to contribute my thoughts on DIY vs. Professional logo design for her article in the 2010 Oz Creative Index.  Kate wrote an excellent article on the subject — definitely worth a read.  The Creative Index is Oz Magazine's most popular issue annually, so pick one up quickly because they are sure...
 
July 2, 2010
If a picture is worth a thousand words, how much is a really really really gianormous picture worth? Printing technology has evolved to where we can print on pretty much any material, at any size, for any application.  Seriously.  If you can think it, it can likely be done. Reality is such that people do judge things by how they look.&...
 
June 16, 2010
Over the years, I've worked with numerous recording artists — designing CDs, DVDs, logos, shirts, hats, stickers, posters, programs, collector edition tickets, hats, drum decals, stencils... you name it.  What started as a personal passion became a rewarding part of my professional career. I'm frequently asked how I got into music-related d...
 
May 18, 2010
I already have a website, do I need a Facebook page, too? YES, and here's why: Facebook pages are public Facebook profiles for businesses/organizations that enable you to connect and engage with people (your "Fans") and spread your reach to their friends. Your Fans become brand advocates. It's viral — when Fans...
 
May 1, 2009
Funny, I never considered myself an “entrepreneur” until lately. I claimed just about every other tagline someone like me might claim—business owner, designer, woman, artist, collaborator, lover of music, seeker of truth, keeper of books, star-maker, trend breaker. But after fielding myriads of questions regarding “How I became...
 
April 21, 2009
I have been a designer for over 20 years.  During this span, industry technology has changed wildly.  When I graduated from Univ. of MI School of Art & Design, the Mac was somewhere between its infancy and adolecscence.  There was a small computer lab where we shared 5-6 computers with grayscale monitors, 1 scanner and a black-and-w...
 
February 5, 2008
One of the most interesting perks achieved in my career is that I've been able to participate in the Grammy voting process. Many years ago, the Atlanta Chapter of the Recording Academy was forming a Craft Committee to vote on CD Packaging. Believe it or not, there is a Grammy category for best cd packaging! (you won't see the recipient on the telecast...
 


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